Volume 8, Week 47, July 12-18, 2015
When writing about what’s happening on our fruit farm, it’s just really hard not to mention how early our crops are, and I’m sure you’re tired of hearing about how early our crops are, but did I mention we are just CRAZY early? How early? CRAZY early—like September varieties will be harvested next week, mid-July…CRAZY.
Like, we’re winding up our season—and it’s been a wonderful season—in July. We’ve had the best eating quality as well as the best durability I can ever recall, and it seems to extend to all the produce this summer. I mean the sweet corn wasn’t just sweet like usual, it snapped when you bit into it. These heirloom tomatoes are so rich they steal the show whether they’re in a sandwich or a salad.
The ultra dry weather has just concentrated all the goodness of everything and that’s the silver lining that’s always there, somewhere, if you look hard enough, in any catastrophe.
You’re going to get some incredible Dapple Dandy Pluots soon. One of our tiny farmers lost his well a couple months ago, so these have been totally produced with one irrigation in the spring. They’re too small to be commercially viable, but you are so gonna dig ’em, like a little flavor explosion in your mouth.
Changing subjects, I was thinking: how come you never see an ad campaign for something worthy, like tomatoes, or cucumbers for that matter? You know, somebody famous, like Russell Crowe, maybe surrounded by the beautiful people at his villa making a salad with the obvious not so hidden message: if you want to have it all like us, you should really eat these XYZ tomatoes, “Stay healthy my friends!”
What we see food ads for are the exact opposite, things that cost pennies to make and sell for dollars. I read yesterday that the average American eats enough wheat a year to make 200 loaves of bread, more than half a loaf a day’s worth for every man, woman, and child. That’s a lot of processed wheat.
Because I’m an eternal optimist, what I expect to see some time in my life is a cultural shift in America’s basic understanding of food.
Because life has forced me to be a realist, I doubt it’s going to happen with this generation, but I’m really confident in the next. When I was a kid for example, most adults smoked everywhere. Now it’s a fairly small percentage because the education starts early.
I think the same will happen with processed food. I can see it now: the 2nd grader throwing a tantrum in the grocery store: “Mom, please don’t buy this purple space alien sugar crunch cereal for breakfast any more! It’s so un-nutritious!”
It’s gonna happen. It is happening. Truth always wins in the end, always. The results are in from our 60 year experiment with cheap processed, and they aren’t pretty: Obesity, diabetes, you know the list. But the great news is the solution is simple: real food made like great grandma woulda made it and grown like great grandpa woulda grown it (except for the mules part.)
We’re not going to try to make people do it our way, we’re just going to lead by example and teach our children, so when people ask why we’re so healthy, happy, positive, and extremely good looking, we can just say, “You know, our family just eats real delicious organic food. Ya really oughtta try it.”
Next generation, you watch, it’s gonna happen.